I want to say a special thanks and give a shout out to all the leaders who gave us their time.

Last year we sat down with a hundred marketing leaders and we began an original research project to get a sense of where teams are actually at, and so we asked questions like what are the marketing KPI s your CEO is looking at regularly? What's the most overrated B Two B marketing trend? What technology are you looking to add to your tech stack? What's your most successful marketing channel? And we've compiled the findings to those questions and more, and today we're gonna Start to bring those to you, so you can expect an episode each week dissecting this research for the foreseeable future. With that heart, today is our first try at something brand new. We want to help our clients create incredible shows that leaders proudly say are their favorite, and clearly that's also the vision here internally for our show, B two B growth.

Here at sweet fish and B two B growth, we place high value on experimentation in continued evolution. Conversations from the front lines and marketing.

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